Annex Cloud on LinkedIn: Annex Cloud - Executive Roundtable: Q1 2024 (2024)

Go beyond points and discounts, build experiences that delight.@Erin Raese recently participated in the @Retail Today Q1 Executive Roundtable, sharing valuable insights on the future of customer loyalty. While points and discounts remain valuable tools, Erin emphasizes the growing importance of:Emotional Connections:Move beyond transactions and build emotional bonds with customers through personalization.Community:Nurture a thriving brand community to boost engagement and foster idea exchange.Data:Leverage tools like surveys to collect zero-party data and curate experiences that resonate (think The North Face's personalized hiking adventures!).Check out all she had to say and insights from other executives in the retail space here: https://lnkd.in/gD_n_Yem#Loyalty #Retail #LoyaltyInsights

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NRF 2024 Takeaways: Loyalty Shines as a Data & Engagement Powerhouse!We're thrilled to be featured in Retail Today's NRF 2024 Recap! While AI and omnichannel strategies were hot topics, our SVP of Growth & Strategy, Erin Raese, highlights a key takeaway: loyalty programs are a powerful tool for data collection and driving meaningful customer engagement.As Erin shares, industry leaders like Ulta Beauty and SEPHORA credit their loyalty programs as a "data capturing machine" and a "best investment," fueling personalized experiences and member growth.The message is clear: loyalty programs are no longer just about points and rewards. They are a strategic asset for understanding your customers, building connections, and driving long-term success.Read the Retail Today article to explore more insights from NRF 2024:https://lnkd.in/g-D2jcjs#RetailToday #NRF #Retail #Loyalty #AnnexCloudNational Retail Federation

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🕵️ Discover the secrets of new customers' preferences and why they want more than just "stuff." Don't miss this eye-opening Forbes article that reveals key insights to revolutionise your customer engagement. 👥 Discover the fascinating findings of the World 50 study on the evolving preferences of the new customer.🔍 Gain insights into why today's customers are looking for meaningful experiences, not just material goods.💡 Learn how to create exceptional customer experiences that go beyond traditional product offerings.🚀 Adapt your business strategies to the changing needs and expectations of the new customer.An exciting shift is taking place in the world of customer preferences, and this article offers exclusive insights. Discover the remarkable results of the World 50 study and uncover the secrets of what the new customer wants.Don't miss this opportunity to align your business with the changing preferences of the new customer. Improve your customer experience, build authentic relationships and increase your long-term success. ✅🔗 https://hubs.li/Q01Vqr_40#customer #experience #business #growth #newcustomer #trends #business #insights #kivalue #retail #insights

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New study by Wakefield Research determines the top goal of retail executives’ for 2024 is to improve customer experience."A major push to make 2024 not just the year of new tech, but of new customer experiences"JRNI helps some of the world's most notable retailers provide consumers with the types of experiences they crave. With our AI-powered event management and appointment booking solutions, JRNI customers manage their trunk shows, VIP events and personalized bookings to turn prospective consumers into engaged buyers and into lifelong brand loyalists. #customerexperience #eventmanagement #appointmentbooking #techtrends2024 #retail #retailtech #brandloyalty

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"Building Next Gen Loyalty & Offers for Retail" - Event Recap 🌟I'm thrilled to share some highlights from an incredible joint Google Cloud and Eagle Eye event that took place in #singapore last week! 🇸🇬✨The event was an exploration into the world of next-generation loyalty and offers, showcasing the trends identified in the #retaildigitalpulse, revisiting "why" we do loyalty and leading retailers journey to make it more personalised, and cutting-edge technology that deliver this better and faster than ever.💡 Key Insights from the Event:🔹 Personalisation is the new norm: Businesses are harnessing the power of data analytics and AI to create personalized experiences, tailoring loyalty programs and offers to individual preferences, ensuring customers feel valued and understood.🔹 Seamless omnichannel experiences: The fusion of Google Cloud's robust infrastructure and Eagle Eye's digital marketing platform empowers businesses to deliver consistent and seamless experiences across various channels, from online to in-store and everything in between.🔹 Real-time offers and rewards: The event showcased how businesses can engage with customers in the moment, offering real-time rewards and personalized offers, increasing customer satisfaction and loyalty.🔹 Strengthening customer relationships: With innovative loyalty solutions, businesses can build long-lasting relationships with their customers, fostering brand advocacy and repeat business - backing research supporting investment in engagement outpacing that of retention.A big shout-out to the Google Cloud team for an amazing event and speakers Sameer Dhingra, Jonathan Reeve, and Cédric Chéreau for providing a glimpse into what's possible when customer loyalty and engagement is done right. The knowledge shared will undoubtedly shape the way businesses thrive in a dynamic and customer-centric world.Let's stay connected and continue driving innovation together! 🚀 #CustomerLoyalty #NextGenOffers #GoogleCloud #EagleEye #SingaporeEvent #Innovation #customercentric

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Looking for innovative ways to enhance the retail experience? Take a page from the NFL's playbook on Wi-Fi. From customer engagement to leveraging data insights, see how you can apply best practices from the sports world to your retail strategy.

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When I joined Batch last year, reading the 5-year plan vision memo - written by our co-founders Simon Dawlat and Antoine Guénard - was part of my onboarding journey.This memo was formalizing the Batch omnichannel pivot strategy's why and how. As PMM, taking part in this new cycle brings a lot of energy 🔋 New positioning, new CRM channels, new European markets, and endless spaces to learn, build and grow 🚀 🏗️🌱For the first half of 2023, our tech and product teams have been delivering many game-changing features in our MarTech ecosystem: omnichannel data model, email automations, 360 profile view, making this pivot vision more and more a reality.By reality, I mean the market that never lies: we've been signing larger deals, both from existing and new clients, from various industries (retail, manufacturing, health, food and beverage, mobility, etc.), and their trust remains our best compass in this adventure.To find out more on our H1 2023 new features, read our dedicated blog post: https://lnkd.in/eggntsyKCongrats to all my colleagues - It's a great feeling to transform a plan into concrete achievements, every day and all together 🤝💪 Special s/o to my fellow product people who undeniably deserve more spotlights: Claire Zunda, Mickael Bentz, Elisa Fan, Marie M., Delphine Kreis, Evan P., Aurélie Tisserand, Diego F., Kaan R. 💫#product #gotomarket #crm

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🌟 Maximizing Your Peak Performance: A Strategic Roadmap for DTC Brands! 🌟As we start to wrap up Q1, it's prime time for Direct-to-Consumer (DTC) brands to gear up for the upcoming peak periods. 🚀 But here's the kicker – success during these high-demand peak seasons doesn't happen overnight. It's all about strategic planning and timely implementation of cutting-edge technologies to ensure your brand stands out in the crowd.📊 Post-Peak Reflection: Kick things off by diving deep into your past performance. What worked like a charm, and where did you stumble? Analysing data from the Q4 peak will give you invaluable insights for fine-tuning your strategies moving forward.💡 Strategy & Innovation: Now's the moment to put on your thinking caps! Armed with insights, brainstorm innovative ways to elevate customer experiences and streamline operations. Are there emerging technologies you can leverage? New tools to enhance your e-commerce platforms or logistics? It's time to explore and innovate! (to be honest, this should really have started during mid to late Q1, so you may be starting on the backfoot)🔧 Implementation & Action: Don't just talk the talk; walk the walk! It's crunch time to implement those game-changing technologies you've identified. Whether it's upgrading your #deliverymanagement platform, optimizing your checkout #deliveryoptions or #returnoptions, or automating your customer #notifications and #tracking, it’s time to roll up the sleeves and make it happen!🛠️ Testing & Refinement: Rome wasn't built in a day, and neither is a seamless customer experience. You're in the trenches now, rigorously testing your systems to ensure they're bulletproof. From website performance to shipping logistics, every detail matters. Iron out the kinks and optimize for peak performance!🎓 Empowerment through Training: Your team is your greatest asset. As the peak period draws near, invest in empowering your employees. Equip them with the skills and knowledge they need to excel, whether it's through customer service training, process refinement, or scenario-based simulations.⏳ Preparation & Fine-Tuning: With the finish line in sight, it's time to dot your i's and cross your t's. Fine-tune your operations, scale up infrastructure, and adjust inventory levels as needed. You're gearing up to make this peak period your best one yet!🚀 Actionable Output: Here's the bottom line... it's not enough to simply ride the wave of peak periods. To truly excel, you must proactively prepare and innovate. So challenge yourself, fellow DTC trailblazers: harness the power of strategic planning and cutting-edge technologies to unlock unprecedented success in the year ahead! 💪✨#peakplanning #DTCBrands #Innovation #strategicplanning #customerexperience #nshift #lifeatnhift nShift

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Do you want to know how #MysteryShopping can improve #CustomerExperience, bring in more revenue, elevate your operations, and drive #FranchisePerformance? Let us tell you! Register for an exclusive webinar featuring our CEO Cameron Watt and Mellow Mushroom’s Kevin Sugarman, Director of Operations Services.What you’ll learn?👉 Utilizing Mystery Shopping data to elevate operations, training, and performance.👉How friendliness is impacting CX👉How to use data to foster growth and elevate overall guest experiences.Don't miss out on this opportunity to gain invaluable industry expertise and actionable insights. Secure your spot now!https://lnkd.in/g3rMbkHJ

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Artificial intelligence is transforming the customer journey.Amid such drastic change, retail leaders must balance digital innovations with authentic human experiences — building resilient customer loyalty and brand resilience that lasts throughout.The Retail Leaders Forum offers the chance to connect with the experts leading this challenge.Check out the programme and secure your spot now:https://lnkd.in/famGU_W#retailleadersforum#retailstrategy

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